Chrome Messenger Packs ~ Bags

THE CHROME STORY

Chrome started in Boulder, Colorado 16 years ago when a couple of guys needed bags and couldn't find anything that met their standards. So they got the toughest materials they could find, headed into their garage and started sewing. Functional seat-belts from used car lots were re-purposed into bag straps, and tough vinyl fabric salvaged from old furniture was sewn into bag liners.

Before long, people were knocking on their door. Word was out that Chrome was making the best messenger bags around. What started out of necessity became a business with an ethic: build functional products that people can rely on and do it well.

Eventually we moved to San Francisco, a city with a huge urban cycling scene. The business grew. Bags were joined by clothes, gear and shoes. Our products showed up from Brooklyn to Berlin to Tokyo. But what matters today is what mattered in the garage – building products that work, and standing behind everything we make.

OUR DESIGN MANIFESTO

Chrome’s design is born of utility and purpose.
We’re anti-nonsense. Everything we make is functional. Every piece of our bags, shoes and clothes is there for a reason. If it doesn’t have a purpose, it’s gone.
It has to be tough. We construct our gear using rugged, industrial materials and hardware that last. That’s why our bags are guaranteed for life.
It has to look good. Our bags, clothes and shoes have a simple, honest style that just works: they look good whether you’re on a bike or in the bar. That won’t ever change.

LOOKING OUT FOR EACH OTHER

Making great products is important. But Chrome is also about being out there with our community: the people who got us here and still support us. Without you, this would be a great job, but not nearly as fun.
You’ll find us on the road sponsoring bike teams and alley cats all over the country. If you see a black Chrome Van, flag it down and have a beer and maybe even some BBQ with the crew.
Back home at our San Francisco store, we host gold sprint competitions, local events, art shows and huge parties. If you’re around, stop by and say what’s up.

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CHROME Messenger Packs

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